May 9, 2026 - 13:00

Economist and data analyst Emily Oster has crunched the numbers on parenting, and her top takeaway might surprise you. According to Oster, the number one chore parents should stop worrying about is giving young children daily baths. She argues that for most toddlers and preschoolers, a full bath every single day is simply not necessary from a health or hygiene standpoint.
Oster points out that young kids rarely get dirty enough to require a daily scrub. Unless they are visibly soiled or have been playing in mud, a quick wipe-down or a rinse in the sink is often sufficient. She emphasizes that over-bathing can actually dry out a child's sensitive skin and strip away natural oils that protect against irritation. The stress of wrestling a squirmy toddler into the tub, dealing with tears, and then drying and dressing them can add unnecessary tension to a parent's evening routine.
The advice resonated strongly with TODAY's Dylan Dreyer, who admitted she felt a wave of relief hearing that she could skip the nightly bath without guilt. Dreyer shared that many parents feel pressured by social media or well-meaning relatives to maintain a strict bathing schedule, but Oster's data-driven approach offers a welcome permission slip to let it go. Instead of forcing a bath every night, Oster suggests parents focus on hand washing, face cleaning, and brushing teeth. The rest, she says, can wait until the child actually needs it.
June 23, 2026 - 02:42
Kid’s Corner with Dr. Martha Durham: Summertime Parenting TrapAs summer rolls in, parents face a familiar dilemma: should you pack your child`s schedule with camps, sports, and enrichment activities, or let them lounge around with no plan at all? Dr. Martha...
June 22, 2026 - 13:29
“Clearly child abuse”: Former Broncos star faces massive backlash over harsh parenting act that sparks fierce online debateA video showing former Denver Broncos wide receiver Brandon Marshall disciplining his young son has ignited a fierce online argument, with many viewers calling the act `clearly child abuse` while...
June 21, 2026 - 19:21
Opinion | What I Learned About Parenting as a Trans DadZach Ellams, a trans dad, reflects on how the journey of parenting reshaped his understanding of shame and self-acceptance. Before becoming a father, he carried a heavy burden of internalized fear...
June 21, 2026 - 15:04
Teens Feel Insecure When Parents Scroll Instead of ListenA new study suggests that teenagers who feel ignored by a parent constantly scrolling on a phone may develop a less secure bond with that parent. The research highlights a growing concern in the...